Our predictive model combines both quantitative and qualitative analysis. We use advanced statistical modelling to compile our own odds and compare them against market odds to identify potential price inefficiencies.

We then look at various qualitative factors specific to each event in order to make the final decision.

Find out more about our methodology.

With our Free plan, you will receive 10 tips per month. When you upgrade to our Paid plan, you can expect approximately 50 tips each month.

At Bet Investor, we favour quality over quantity. Waiting for the right opportunities is crucial to maintain a competitive edge. We will only send you tips we believe hold positive expected value following careful analysis.

For this reason, the number of tips you receive can fluctuate based on the betting opportunities available across the markets at that time. During periods with fewer opportunities, we will send you fewer tips and vice versa.

We will send you tips directly to your email inbox.

To ensure our tips reach your inbox and they aren’t mistakenly redirected to your junk or spam folder, please add our email address to your ‘Safe Senders’ or ‘Whitelisted’ contacts.

If you wish to be informed about our emails as soon as they land in your inbox, consider setting up new email notifications on your mobile or PC. This will allow you to act on the betting opportunities quicker and potentially secure higher odds.

Read our guide on setting up email alerts on Gmail, Outlook, Yahoo! and iCloud.

We will send you tips between 21:00 and 23:00 Greenwich Mean Time (GMT) for matches taking place either the next day or in the following days.

You will typically receive more tips towards the end of the week for events that take place during the weekend.

You will receive all the key information required to place the bets. Namely, the match details, league, kick-off time, and our betting recommendation.

We will also send you the best available odds and where you can find them. In addition, we will recommend a stake, as a percentage of your bankroll, to help you balance risk and reward.

Finally, we will provide you the minimum odds we believe offer positive expected value. Here’s an example:

Match: Newcastle – Aston Villa
League: English Premier League
Kick-off: 12 Aug 2023, 17:30 GMT

Tip: Newcastle to win
Odds: 1.80 (4/5)
Bookmaker: Betfred

Stake: 2.5% (of your bankroll)
No bet under: 1.73 (8/11)

Taking advantage of the best odds available is an integral part of any successful betting strategy. Having access to a wide range of bookmakers or betting exchanges can significantly increase the probability you will find great odds.

It’s critical that the odds you take match or exceed the minimum recommended odds stated in our tips (no bet under).

If you’re an experienced bettor, consider using a betting brokerage that covers various bookmakers and betting exchanges such as BetInAsia or Sportmarket. This will allow you to automatically place large stakes at the highest available odds.

As part of our service, we will tell you where to find the best odds for each tip. However, you may not have access to that particular bookmaker or the odds may have dropped since.

Consider using an odds comparison site such as Odds Portal to ensure you take the best odds available at all times.

Explore our plans and choose the one that works best for you.

When deciding how much money to allocate towards sports betting, it’s important to consider your affordability, risk tolerance, and target earnings.

Affordability

The cardinal rule of sports betting is that you should only bet with money you can afford to lose. Betting beyond your means puts you at financial risk and adds unnecessary psychological pressure, which could compromise your decision-making abilities.

Consider how much you can afford to lose without affecting your standard of living and budget accordingly. It’s also prudent to separate your bankroll from your everyday funds.

Ring-fencing money solely intended for sports betting will reduce the emotional impact of losing streaks. The ability to withstand drawdowns puts you in a position to capitalise on the winning streaks that eventually follow.

Risk tolerance

Risk and reward in sports betting are inextricably linked. Some bettors prefer high stakes, while others are more comfortable with smaller stakes. Neither approach is inherently wrong provided that you’re placing bets with positive expected value while employing sound bankroll management.

Risk tolerance refers to how comfortable you are with taking risks. Understanding your own risk thresholds will help you decide how much to set aside for betting.

Smaller stakes protect your bankroll from short-term variance and minimise the psychological impact of individual losses. On the other hand, the smaller your stake, the longer it takes to accumulate significant returns.

In contrast, higher stakes entail deeper drawdowns and bigger emotional swings. During winning streaks however, you’re able to grow your bankroll at a faster rate.

Target earnings

Setting a specific earnings goal can be a good starting point for calculating your bankroll size. Historical performance can give you a rough estimate of expected profitability.

Example:

Target earnings: Suppose you aim to earn £500 a month.

Expected ROI: Since launch, our model has yielded a 5.3% historical return on investment (ROI). For simplicity’s sake, let’s assume a 5% future ROI.

Monthly Turnover: To earn £500 a month based on 5% ROI, you’d require a monthly turnover of £10,000 (£500 ÷ 5%).

Stake per Bet: We typically send out approximately 50 tips each month*. Assuming you place 50 bets a month, your stake per bet would need to be £200 to achieve a turnover of £10,000 (£10,000 ÷ 50).

Starting Bankroll: We recommend betting no more than 2.5% of your total bankroll on a single bet. If you stake £200 per bet and that represents 2.5% of your bankroll, you’d require a starting bankroll of £8,000 (£200 ÷ 2.5%).

Summary:

£500 (target earnings) ÷ 5% (ROI) = £10,000 (monthly turnover)

£10,000 (monthly turnover) ÷ 50 (bets) = £200 (stake per bet)

£200 (stake per bet) ÷ 2.5% (of bankroll) = £8,000 (starting bankroll)

Adjust the formula to calculate the size of your bankroll. When calculating profit, remember to deduct your monthly subscription fee.

Since our cheapest option is the 12-Month plan priced at £44.90/month, we recommend a minimum bankroll of £2,000 for the service to remain feasible after you deduct our fees. If you’re unable to allocate a bankroll of at least £2,000, our Free plan may be a good place to start.

* The number of tips you receive each month will vary subject to the value opportunities available across the betting markets at that time.

* Past performance is not indicative of future results. With sports betting your capital is at risk and your bankroll can go up as well as down.

Over the course of 15 years, our model has yielded a historical return on investment (ROI) of 5.3%, or £5.30 for every £100 staked. For a detailed performance breakdown, take a look at our track record.

Please note that past performance may not be a reliable indicator of future results. While we work hard to maintain our competitive edge, we’re unable to guarantee return on investment.

All investing is subject to risk including the possible loss of the funds you invest. Therefore, we strongly recommend betting with money you can afford to lose without affecting your standard of living.

Yes, you can cancel your subscription at any time. By default, subscriptions are set to auto-renew, either monthly or yearly. If you decide to cancel, the change will take effect at the beginning of your next billing cycle, and you will not be charged for the upcoming billing period.

Rest assured, cancelling won’t affect your access for the duration of the current billing period. You will retain full access to your current plan until its expiration. Please note, we don’t issue refunds for the periods you have already paid for.

For more information, please read our Terms & Conditions.